Communicating with impact – why bother?
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Date published:
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17/10/2011
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Number of downloads:
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1839
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New blog piece written by Simon Leckie and Jez Fernandez
Why do we communicate with others? Is it because we want to transfer information to other people, or is there more to it than that?
One of the keys to effective communication is to go beyond merely conveying information and actually connect with people. Stop for a moment and think about some of the messages you relay each day.
- Do they make an impact?
- Do they create an emotional response?
- Do they get your listener or reader engaged?
If our communications make little or no impact on others, if we don’t create an emotional response and get people engaged with our messages then what difference are these communications making?
> Read the full blog
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